Are you planning to earn some money by selling your courses?
Well, that’s possible now!
Marketing yourself as an expert in your subject is one of the best ways to sell products online; also, building and selling your courses is an excellent method to do so at a low cost.
In reality, online courses are one of the finest ways to generate passive income while teaching or coaching offline or working on other projects.
If you’ve never created and sold online courses before, this article will educate you on how to do it profitable.
Can You Make Money Selling Online Courses?
Absolutely! In reality, teachers with two or more years of online teaching expertise commonly earn four or even five figures per month through several online course hosting sites.
Some have grown so successful that they can draw the attention of seasoned affiliate marketers with enormous email lists, resulting in an even higher income multiplier.
There is a large demand from the general public for online courses that can help them develop new talents and acquire new hobbies from the comfort of their own home, and they’d rather learn from professionals than try to figure things out on their own.
How Much Should You Charge For Your Online Course?
Online courses should be priced depending on the inherent value they provide and your market differentiation.
This amount will vary based on what you teach and how successfully you promote your skills.
If you’re new to online teaching, you might have to start with a free introductory course and then charge once you’ve built a following.
How Much Should You Expect to Earn From Online Courses?
The earning from the courses depends on too many things, including your circumstances, experience, years as an instructor, reputation, number, offers, captive audience size (say, from your email list), and so on.
However, to give you an idea of what to expect, consider the figures released by one of the most popular online course hosting systems.
In 2021, researchers examined more than 1,00,000 teachers on their platform and found that 40% of those teaching there for a year or more made an average salary between $25,000 and $50,000.
Around 20% make less than $25,000 per year, 15% earn between $50,000 and $75,000 per year, and the remaining 25% earn more than $75,000 per year.
5 Simple Steps To Make Money Selling Online Courses
The five stages below will offer you a clear roadmap for marketing and selling your online courses:
Step 1: Discover what people in your niche are looking for
The first step is discovering what individuals in your niche are looking for. To return to the previous example, if you’re a guitar instructor, “learning how to play guitar” may initially be too broad a specialty.
Various people have different wants, and it’s difficult to meet all those demands at once – as the adage goes, “market to everyone and sell to no one.”
You must thus specialize. Some people, for example, may be seeking shortcuts to playing popular chords, while others may be more interested in learning how to play the electric guitar or classical guitar lessons.
Step 2: Write an enticing product description for your course
The next step is to write a course product description. This consists of a headline to pique your audience’s interest, followed by a brief paragraph outlining what makes your course distinctive.
For example, depending on your guitar specialization, you may try:
● Five Easy Steps to Learning Blues Guitar
● How to Begin Playing Your Favorite Guitar Songs Tonight (Without Prior Experience!)
● The Complete Step-by-Step Electric Guitar Soloing Course
Your description should elaborate on your attractive title to flesh out the bones and explain to prospective students why you’re qualified to teach the course.
For example, you could state that you’ve been playing guitar for over 20 years and teaching for the same amount of time, or that you’ve spent the last 15 years on the road with many famous singers, and so forth.
Step 3: Create an account with a course-selling platform
The next step is to create an account with a course hosting platform. These websites allow you to set up a virtual “school” where you may host all of your courses.
There are many course creation platforms available but if you want to choose the right platform for your business which is not only feature-rich but also affordable, your tool must be CourseFunnels.
CourseFunnels is one of the best self-hosted training platform that will turn your courses into lucrative sales funnels to make you some money. In other words, it has all the built-in marketing features like video hosts support, email automation, powerful page builder, A/B testing features and so on that you would require to launch an online professional training course.
CourseFunnels also offers 6 profit-boosters which makes your courses selling much easier and faster.
You can also track lesson progress, check grades, collect reviews, and get other extensive data with CourseFunnels and effortlessly build quizzes to test your students.
Step 4: End up making your course stand out from the crowd
Consider giving bonuses or freebies to customers who buy your goods to set yourself apart from the competition.
Offer to work with someone else in your specialty (who isn’t even in direct competition with you) on something unique for students who sign up for both of your courses.
Here are some suggestions:
● An eBook with pertinent material that supplements your core method/course subject
● A tool or cheat sheet that pupils can use in the future
● Students will have exclusive access to a private Facebook group where they may connect directly with you and other students, ask questions, have office hours, and so on.
● Provide premium coaching sessions at a significant discount to anyone who buys numerous courses from you.
● Graduates of your paid courses will receive a free extra course.
Step 5: Distribute your courses through various means
Marketing your courses is important if you want to make sales. The first place you should advertise your classes is on your website. Make sure your course is front and center, with plenty of foot traffic. Make your instructor available as well.
Your email list comes in second.
If you’ve been creating a strong relationship with your audience through a drip campaign and have an email list, you have a perfect captive audience to market your course to.
They already know, like, and trust you, which makes them excellent candidates for your online classes.
Make sure you tryout all the different marketing strategies to sell your courses on profit. However, social media is the latest way to market your course.
Depending on your audience, use this social media presence for advertising your new courses if you routinely post to other networks, such as Facebook, Twitter, Instagram, or LinkedIn.
Finally, most online learning systems will have a course review option (just like CourseFunnels) where students may provide comments on their course experience.
But don’t simply leave your reviews there without responding to that. Engage your pupils by praising them and responding to their remarks or concerns.
Because of the strength of social evidence, student evaluations are one of the most powerful advertising tools in your arsenal.
Set To Go!
There are several methods to earn money selling online courses, but it all begins with determining what people want in your sector. Once you realize it, the options are virtually limitless.
The five stages outlined above will assist you in getting started on your way to building an online course that individuals in your target audience will not only sign up for but will also share their positive experiences with others.